Tapway
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Tapway
Tapway Solutions Sdn BhdOverview
Overview
Tapway empowers businesses to scale with data without competing with the shop next door mainly in Malaysia and Singapore.
We are also expanding our reach to other APAC countries - Indonesia, Philippines, Thailand and Vietnam!
Most businesses are challenged with capturing data of their 'online to offline' and 'offline to online' customer experience at a physical space.
Tapway makes collecting and analysing data of your customer behaviour at a physical space as easy as a single click of a button, like how an e-commerce platform is able to track every single "click" of your customer journey online.
Tapway SmartEngage leverages the power of Wi-Fi networks to attract customers both online and offline. Easily engage customers and boost loyalty with highly personalised messaging paired alongside location-based targeting.
Guest WiFi System with Meraki AP:- Branded advertising space (i.e. images, videos, survey, coupons)
- Social media marketing (i.e. Facebook check-in, like, Instagram follow)
- Coupon & voucher campaigns
- Customer database collection
- Integration with Facebook Pixel & DMP tag for omnichannel marketing
- Guest Wi-Fi and bandwidth usage analytics
- Visitor profiles & demographics
- Live visitor analytics & visit timeline for profiles
- Walkby and visitor estimated counts
- Visit duration, dwell tracking & loyalty tracking
- Visitor flow and path analysis (i.e. how people move from zone to zone)
- Zonal analytics
- Aggregation by floor or node
- Activity heatmap
- Cross visit analytics with live dashboard analytics
With this, Tapway provide effective answers to your biggest business unknowns by collecting data from different technology touchpoints – resulting in:
- Higher customer satisfaction
- Improved operational efficiency
- Enhanced security