OPTiFi

Overview

Overview

Overview

OPTiFi enhances mobile location analytics adding new value to consumer insights with real-time, anonymous-passive, presence detection over WiFi. Brands, agencies, and advertisers can discover where customers are coming from, and conversely, where ads need to be, in order to reach audiences like never before without compromising privacy.

Unlimited reporting capabilities provide powerful insights into media attribution, brand affinity, and ad campaigns with intelligence for assessing content, time, place and audience. From hyperlocal to global scale, OPTiFi offers metrics for a range of commercial sectors including media networks, retail, hospitality, transportation, tourism, venues, and blockchain systems.

The combined benefits of OPTiFi and Cisco Meraki is the seamless integration of superior impression counts with legacy mobile data for a comprehensive client package.

Features and Benefits